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    <lastmod>2024-06-02</lastmod>
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      <image:title>Home - Jerry Cionci II</image:title>
      <image:caption>A VERSATILE BUSINESS LEADER AND VISIONARY. Social Media Marketing Professional and Entrepreneur. Currently serving as the Senior Social Media and Influencer Marketing Manager at Trulieve, the world’s largest cannabis company. Previously led Social and Influencer Programs at Foot Locker Inc. for over a decade.</image:caption>
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      <image:title>Home - Put In Work</image:title>
      <image:caption>We are re-positioning Eastbay’s brand to validate, motivate and inspire our core consumer as the go-to for the competitive athlete to cop their performance gear each season. We saw an opportunity to launch an evergreen campaign to motivate and drop knowledge on athletes, through quick sports drills, through series called “Put in Work”. By partnering with credible trainers and athletes to educate our audience on these sports drills, while showing off the latest performance gear, this adds value to the content and helps align with brand objectives. This series has generated hundreds of thousands of views thus far, included on the Eastbay Blog, and is going to be integrated into upcoming Eastbay catalogs, rotating specific sports and seasonal products.</image:caption>
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      <image:title>Home - WWE Sneaker Watch</image:title>
      <image:caption>Through market research, we saw our consumers were gravitating to pro-wrestlers both from a current and nostalgic perspective. In addition we noticed the trend of wresters rocking sneakers in the ring. We identified talent, and jumped on the opportunity to seed with unreleased sneakers to create hype, having WWE Superstars just tag @ChampsSports in exchange. From organic relationships established, we then formalized a partnership with WWE, lasting for three-years. This was led with bi-weekly Snapchat Takeovers, media placements and community events. Over the duration of working with WWE, ten’s of millions of impressions were generated, we gained over 100k Champs Sports snapchat followers, and featured over 23 wrestlers to take fans behind the scenes, hours before their shows. This partnership helped give Champs Sports credibility in the wrestling space with many WWE Superstars still linked to our brand, and to this day are friends of the brand often organically shop at our stores routinely tag us.</image:caption>
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      <image:caption>Travis Kelce | Youth Champs Sports Shopping Spree</image:caption>
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      <image:caption>Going Viral with Migos and Under Armour</image:caption>
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      <image:caption>Going Numb Game Show with Saquon Barkley</image:caption>
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      <image:caption>Antonio Brown Champs Sports Giveback</image:caption>
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      <image:caption>Her Take - Candice Parker - All Star Weekend</image:caption>
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      <image:caption>DJ Khaled - Champs Sports Store Placed in his studio!</image:caption>
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